Care

Built to last.

Treat heavyweight cotton with a little patience and it will outlast every fast-fashion equivalent in your drawer. Five small habits make the difference.

1. 01

   Wash cold, inside out

   Cold water on a gentle cycle, turned inside out. This protects the print and slows fiber shedding.

2. 02

   Mild detergent only

   Skip bleach, fabric softener, and optical brighteners — they break down both ink and cotton.

3. 03

   Tumble low or hang dry

   Low heat or air dry. High heat is the single biggest cause of cracked prints and shrunken tees.

4. 04

   Iron inside out, never on print

   If you must iron, do it on the reverse side at medium heat. Steam works better than direct heat.

5. 05

   Fold, don't hang

   Heavyweight cotton holds its shape better folded. Hangers stretch the shoulders over time.